Smallbiz Autumn Newsletter 2016

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Seminars – Mother’s Day – Windows 10 – Client Retention

MOTHER’S DAY MARKETING

Mothers Day is not far away and its now time to prepare your marketing campaign.

Here are some Mother’s Day campaign ideas:

  • Bundling your services and retail product is a great way for clients to try something new. Eg Bundle a manicure & hand cream together at a reduced rate.
  • Bundling a retail gift item with a service voucher is also a fantastic way to not only sell retail in the salon but have the customer come back and use their voucher on their next service. Ie Bundle a candle, hand cream and include a $20 complimentary service voucher.
  • Offer a service for free that is normally an upsell. Ie Free Eyelash tint with every facial. Customers will be able to try something new and possibly rebook that upsell upon their next appointment.
  • Provide a discount on Gift Vouchers leading up to Mothers Day. Ensure your vouchers are beautifully presented so they look more like a gift than a voucher.

Once you have decided on your specials and campaigns its now time to market them…

Read more on our website >

 

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SMALLBIZ SEMINARS

Smallbiz are planning to run seminars in June & July 2016. We would like to encourage customers to register their interest.The seminars will cover the appointment book & marketing plus other topics as requested by our users.

We will shortly be sending a survey out to everyone and encourage you to tell us what it is you would like to learn further about Smallbiz.

Please see our website for Dates & to register your interest >

INCREASING YOUR CLIENT RETENTION

Client retention is equally important to both salon owners and stylists…

Considering that it is less expensive to retain a client than to attract a new one. If you are going to invest time, money and effort in attracting new clients, follow through with excellent customer service that will pay off in client retention. Run the Smallbiz client retention report today to see how your retention is performing…

Read more on our website >

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IMPORTANT ANNOUNCEMENT REGARDING WINDOWS 10

As you may be aware Windows 10 has recently been released. As always with any new Windows release Smallbiz recommends not updating to this new version until it has been thoroughly tested by others (12 months advisable). If your current version of windows is working without issue then we highly recommend leaving it as is.

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Smallbiz Summer Newsletter 2015

smallbizemailheadeeNew Website – Marketing Plan – New Features

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giftvoucherloveMany Smallbiz users had their best Valentines Day sales ever! “How did they manage this” you ask? Well many of our clients have implemented online gift voucher sales over the last few months and boy are they reaping the rewards!

Mothers Day is our next big day on the calendar so don’t delay and start selling gift vouchers online today!

For more information about selling Gift Vouchers online, please email sales@smallbiz.net.au

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Take a look at our new website!

The Smallbiz website has a brand new look and is packed full of fresh new information.

You can read all about Smallbiz, new features, additional services, catch up on our previous newsletters and even pay your account.

Take a look, we would love to hear what you think!

www.smallbiz.net.au

Throw out your old Smallbiz CD’s

As most of you are aware Smallbiz had a major database upgrade approx two years ago. Since then we have been converting Smallbiz users over to our new updated system. It is of utmost importance that your old Smallbiz Cd’s are thrown away. Any CD’s older than 3 years can be thrown into the bin or returned to us for a replacement.

If you are unsure if your CD’s need to be tossed please contact support on 1300 130 294 ext4

Have you got a Marketing Plan for 2015?

2015 is in full swing and now is the time to plan your marketing campaign for the coming months.

No idea where to start? Smallbiz can help!

A member of the Smallbiz marketing team will organise a phone consultation to discuss your marketing needs for 2015. We will discuss marketing strategies and present a marketing plan over your choice of months. Once the plan is in place you can then take the reigns or Smallbiz can organise the lot!

Smallbiz can:

-Edit, proof and upload your content

– Schedule & send your campaigns

– Share on your social media platforms

-To find out more information please email belinda@smallbiz.net.au

New Features in Smallbiz

– You now have the choice to either SMS or Email appointment reminders.

– A new option is available in the appointment book to select forward appointments. They can then be printed and given to your client or emailed to them.

– The Appointment Book has a new “Wait Staff” option. The wait staff column can be used as a cancellation column, for clients wanting an appointment where none is available.

– You can now use the Smallbiz “email my client” to email Gift Vouchers to clients who wish to have a gift voucher in a digital format.This is particularly handy for over the phone gift voucher sales.

– Smallbiz questionnaires are an online form where customers can be directed to answer questions or surveys about your business. Answers are emailed to you directly.Suggested uses include new client feedback or why a customer has not returned to your business.

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