End of Year Marketing

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The end of the year is almost upon us again and now is the perfect time to start planning, organising and scheduling your end of year marketing. Here are marketing some tips to help you make the most of the end of year rush…

1. Planning your service promotions:

Think about any special service offers you would like to offer over the next few months and plan for them now. Planning early will give you the time to carefully consider your promotion, organise additional signage or product needed for your offer and to also create a carefully considered marketing campaign for it.

2. Talk to your suppliers:

Your product suppliers will also be organising gift packs or product campaigns for the end of year. Be sure to ask your suppliers what they have planned and what marketing material they can provide to you to help you with promoting their product.

3. Promote your gift cards:

Gift cards are a gift that everyone loves to receive and are a great way to boost sales towards the end of the year. Ensure your gift cards match your branding and are presented beautifully. Team them up with products in a gift box to make an extra special Christmas gift. Encourage your staff to talk about gift vouchers with their clients and ensure you have them beautifully displayed at your reception area.

Promote online vouchers via your website, social media and email campaigns to ensure maximum exposure.

4. Create & Schedule:

Once you have your service & product promotions planned you can then create your marketing campaigns. Email marketing is a great way to expose your promotions and can be scheduled months in advance, early planning is an essential ingredient to a well thought out campaign, leaving the planning till your busy and rushed is not ideal.

SMS marketing can also be used for a more immediate result or last minute deal.

You can even schedule your facebook and social media posts months in advance once your campaign is planned and created.

5. Social media success:

Fill your social media with fun ideas… Once you have scheduled your promotions on Facebook/ Instagram etc cross promote with fun images, quotes and seasonal images. Ask your clients what their favourite product is in your salon or ask them what treatment they would most like to receive this Christmas… you could even run a competition in store for customers that answer this question… use their answers to promote services in your salon.

Ask your staff what their favourite lip colour is or what product can they not live without! Keeping it fun and engaging will ensure that when your more serious promotional posts go up your liker’s are already engaged with you and will be more likely to respond to the promotion.

If the end of year marketing is overwhelming to you and you would like some help then we are here to help. The Smallbiz team can help you plan, organize and execute your end of year marketing for maximum results. Call us on 1300 130 294 for more information.

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END OF FINANCIAL YEAR CHECKLIST

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END OF FINANCIAL YEAR CHECKLIST

1. Review aged stock, action with markdowns, clear out old stock.

2. Complete your stocktake ASAP and save (ie before 30-6).

3. At close of trade 30-6, in stocktake area, save new stocktake for each supplier. Click here to see how>

4. Print out stock on hand (totals only for accountant)

5. Go through outstanding Gift Vouchers and write off any that have expired – then print out outstanding GV list for accountant. Click here to see how >

6. Prepare PAYG Summaries.

7. Familiarize yourself with the changes to small business https://www.ato.gov.au/Newsroom/smallbusiness/

8. Superstream is compulsory for small businesses from 30/6/16 onwards. Smallbiz can now create a SUPERSTREAM compliant file for submission to your Super Clearing House. This file is compliant with SuperStream Alternative File Format (SAFF) v1.0 Specification (Subject to the scope of Smallbiz operations for a salon environment) NB we don’t use defined benefits schemes. You can of course, just look the information up in Smallbiz & type directly into you super clearing house software. This makes it a lot easier if you have a number of staff.

9. Know your tax and super rate obligations for the first pay period after July 1.

At the time of calling the Federal election, the income tax changes announced in the Budget had not been enacted by Parliament. As a result there will be no change to the majority of tax tables from 1July 2016. The tax tables that have been updated are for HELP/SSL/TSL and SFSS due to the annual indexing of repayment amounts, and the Superannuation and ETP tax tables to include indexed cap amounts for the 2016-17 income year (where applicable).

10. Prepare your budget and cash flow projection for 2017.

11. Review and update your marketing plans.

12. Backup and secure your files. Click here to see how>

13. Give your self a high five and pour yourself a stiff drink!

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HOW TO STORE A STOCK TAKE

Generally the easiest way is to print a stock count sheet (for each supplier through the Stock Maintenance section of Smallbiz; manually make changes to the printed forms, then enter them as a stock take.

Note: Once in the stock take section of Smallbiz you are unable to leave this screen until you have completed and stored the current stock take you are doing. Please do not store a stock take part of the way through as this will give you an inaccurate report should you want to compare stock takes at a later date.

Manual Stock take:

To use the Stock Take option select Main Menu, Stock and Stock Take.

  1. Select the supplier you are going to do a stock take for.
  2. Select Add from the drop down arrow under Add New or Select Saved stock take. A list of all stock for this supplier is now displayed.
  3. Using the manual stock count from the stock count sheet you have, select the actual stock column and type in the actual stock from the stock count sheet. You can just work within this column using the number pad and the arrow down key. When you have reached the bottom of the list arrow up one line then store the stock take by clicking Store.
  4. Your stock take is now stored and can be viewed by selecting the Supplier, then under the option of Add Select Saved Stock take you will now see the date on which you did this suppliers stock take.

WATCH THE HOW TO STORE A STOCKTAKE VIDEO

Barcode Mode Stock take:

To use the stock take option select Main Menu, Stock, Stock Take.

  1. Select the supplier you are going to do a stock take for.
  2. Select Add from the drop down arrow under Add New or Select Saved stock take. A list of all stock for this supplier is now displayed.
  3. Click into the box that says Use Barcode. A screen will come up saying unsaved data will be lost, click yes. This is to let you know you are changing from non-barcode use to barcode use.
  4. Select the first product to scan. Scan product eg if you have 4 on the shelf you will scan the product 4 times. This will adjust the actual stock from zero to 4.
  5. Continue scanning all products on the shelf for this supplier, when finished click F8 Store.

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Smallbiz Autumn Newsletter 2016

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Seminars – Mother’s Day – Windows 10 – Client Retention

MOTHER’S DAY MARKETING

Mothers Day is not far away and its now time to prepare your marketing campaign.

Here are some Mother’s Day campaign ideas:

  • Bundling your services and retail product is a great way for clients to try something new. Eg Bundle a manicure & hand cream together at a reduced rate.
  • Bundling a retail gift item with a service voucher is also a fantastic way to not only sell retail in the salon but have the customer come back and use their voucher on their next service. Ie Bundle a candle, hand cream and include a $20 complimentary service voucher.
  • Offer a service for free that is normally an upsell. Ie Free Eyelash tint with every facial. Customers will be able to try something new and possibly rebook that upsell upon their next appointment.
  • Provide a discount on Gift Vouchers leading up to Mothers Day. Ensure your vouchers are beautifully presented so they look more like a gift than a voucher.

Once you have decided on your specials and campaigns its now time to market them…

Read more on our website >

 

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SMALLBIZ SEMINARS

Smallbiz are planning to run seminars in June & July 2016. We would like to encourage customers to register their interest.The seminars will cover the appointment book & marketing plus other topics as requested by our users.

We will shortly be sending a survey out to everyone and encourage you to tell us what it is you would like to learn further about Smallbiz.

Please see our website for Dates & to register your interest >

INCREASING YOUR CLIENT RETENTION

Client retention is equally important to both salon owners and stylists…

Considering that it is less expensive to retain a client than to attract a new one. If you are going to invest time, money and effort in attracting new clients, follow through with excellent customer service that will pay off in client retention. Run the Smallbiz client retention report today to see how your retention is performing…

Read more on our website >

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IMPORTANT ANNOUNCEMENT REGARDING WINDOWS 10

As you may be aware Windows 10 has recently been released. As always with any new Windows release Smallbiz recommends not updating to this new version until it has been thoroughly tested by others (12 months advisable). If your current version of windows is working without issue then we highly recommend leaving it as is.

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2016 Smallbiz Seminars

Smallbiz are planning to run seminars in June & July 2016. We would like to encourage customers to register their interest.

The seminars will cover the appointment book & marketing plus other topics as requested by our users.

We will shortly be sending a survey out to everyone and encourage you to tell us what it is you would like to learn further about Smallbiz.

Dates:

Sydney – June 14th 2016
Melbourne – June 20th 2016
Brisbane – June 27th 2016
Perth – July 25th 2016

Locations will be announced once numbers are confirmed however will be close to the city centre.

Cost:

The cost of the seminar will be $195, however we are running an early bird special.

Early Bird Special

$99 per person for members that book “and pay” one (1) month, prior to the seminar date. (this will be strictly adhered to)

There will be a light lunch provided.

Please Note: This seminar will only run if we have sufficient numbers.

Please use the form below to register your interest.

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Mother’s Day Marketing

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Mothers Day is not far away and its now time to prepare your marketing campaign.

Here are some Mother’s Day campaign ideas:

  • Bundling your services and retail product is a great way for clients to try something new. Eg Bundle a manicure & hand cream together at a reduced rate.
  • Bundling a retail gift item with a service voucher is also a fantastic way to not only sell retail in the salon but have the customer come back and use their voucher on their next service. Ie Bundle a candle, hand cream and include a $20 complimentary service voucher.
  • Offer a service for free that is normally an upsell. Ie Free Eyelash tint with every facial. Customers will be able to try something new and possibly rebook that upsell upon their next appointment.
  • Provide a discount on Gift Vouchers leading up to Mothers Day. Ensure your vouchers are beautifully presented so they look more like a gift than a voucher.

Once you have decided on your specials and campaigns its now time to market them. Here are some simple ways:

  • Send a text message using your Smallbiz software
  • Send a professional looking email directly from your Smallbiz software.
  • Use all of your online and social channels! Ie Facebook, Instagram, Twitter etc etc.
  • Add the promotion to the blog on your website.
  • Add signage in your salon displaying the promotion. Display signage in work stations and your front window as well as the front desk.

Let Smallbiz create your campaign!

Package includes:

  • 30min Phone Meeting to discuss promotional ideas
  • SMS Wording*
  • Email Template*
  • 3 Stock Photos
  • Artwork for Facebook & Instagram Sharing
Promo Price $190.00 Value $285.00

*Smallbiz requires credits to send SMS and Email. If you do not have credits they will need to be purchased at an additional cost

Call 1300 130 294 or contact us via our contact page HERE

Increase Client Retention

Keep the Customer!

Tips & Strategies

This week we have been sharing some tips & strategies on Customer Retention & how it can help grow your business.

Do you have customer retention strategies in place that work for your biz? We would love to hear about them…day1

Client retention is equally important to both salon owners and stylists…

Considering that it is less expensive to retain a client than to attract a new one. So if you are going to invest time, money and effort in attracting new clients, follow through with excellent customer service that will pay off in client retention. Run the Smallbiz client retention report today to see how your retention is performing…

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First impressions last…

Listen to your client’s wants and needs. Communicate throughout the service to ensure that they are receiving what they want. Create a lasting impression with your clients by creating standards for your employees to follow.
Exceeding your client’s expectations on their first visit will make them excited to come back.

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Know your Figures…

Keep track of all your figures by using your Smallbiz software, Run an expanded averages report, client retention report & a rebooking report. Keeping an eye on these figures is the key to growing your business and will help you identify which areas of your business need improvement.

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Asking for Feedback…

Train your staff to ask for feedback when finalizing an appointment with a customer. Listen for words such as “excellent” “good” “okay” or “fine” and have your staffs trained with a script to ensure the client is satisfied with their service. A client should never leave your salon feeling underwhelmed. Follow up after the service via email with a Smallbiz customer survey form that can be returned via email in the privacy of the clients own home.

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Set Retention Goals…

Create goals for each staff member and display benchmark reports to create healthy competition. Monitor and measure their performance regularly and reward them for great performance.

Your Smallbiz software package ensures all the reports you need for healthy customer retention are at your fingertips. For help accessing these reports in yours system call our support team on 1300 130 294 ext 4.

Would you like Smallbiz Salon Software in your business? Contact us today & get Smallbiz working for you!

New! Smallbiz Email Plans…

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Smallbiz Email Plans

Many Smallbiz users have asked for a different pricing structure when they are serious about email marketing and want/do regular emails to their clients in larger numbers.

We have come up with an extra pricing structure that may interest you.

The old pricing, where you buy credits that last indefinitely remains.

The new options are on a 6 month min contract basis

Send up to 10,000 emails per month

Cost: $55.00 per month*

(min cost $330)

Send up to 20,000 emails per month

Cost: $79.00 per month*

(min cost $474)

*Conditions:

Minimum contract term is 6 months with payment by automatic Credit card deduction on the first day of each month. Your credits will be reset at the beginning of each month 10,000 or 20,000 there are no roll overs.

You may stop the contract after 6 months or continue month to month. If the service is cancelled after the 6 month term a new 6 month minimum term will apply.

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Smallbiz Spring Newsletter 2015

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Smallbiz Spring Newsletter 2015

Online Vouchers for Christmas – New Customer Report – Mobile Bookings

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MOBILE FRIENDLY ONLINE BOOKINGS

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Smallbiz online bookings is now functional on mobile devices which means it is more convenient than ever for your customers to book appointments on any device.

Dont offer online bookings yet? We can have you up and running very quickly with this option and with only 10 weeks till Christmas it is the perfect time to take advantage of the peak season and offer this convenient service to your customers.

SMALLBIZ SALON APP – LOOKING FOR TESTING SITES

Smallbiz has been developing an app that will allow customers to fill out personal information on a device such as tablet that will then be stored directly live into your Smallbiz database.

We are currently looking for salons to help us test this app in a live salon environment. If you are interested in becoming a test location and feel that having customers complete a new client card on a device within the salon then please call 1300 130 294.

Please note the app is currently being tested on Android devices only.

NEW! – CUSTOMER AVERAGE BOOKING REPORT

A new report is now available in the latest download of Smallbiz.

The customer average booking report displays over a period of time the average amount of weeks between customer bookings. This report is also linked to individual customer cards and displays on the client card the “Average Booking Period” eg 6 weeks.

To see an example of this report please click on the image above.

New! Customer Average Booking Report

NEW! – CUSTOMER AVERAGE BOOKING REPORT

A new report is now available in the latest download of Smallbiz.

The customer average booking report displays over a period of time the average amount of weeks between customer bookings. This report is also linked to individual customer cards and displays on the client card the “Average Booking Period” eg 6 weeks.

See below for screen shots of this handy new feature!

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Smallbiz Winter Newsletter 2015

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Cloud Special Offer

The Smallbiz cloud is a convenient additional license that allows you to be flexible in using your software. A cloud license can be used to work from home, as a second terminal within the business or to be mobile on the road.

We are offering a special deal on our cloud license for strictly a limited time. Normally $78 per month, we are offering this service at $58 per month for a limited time.

A connection fee of $195 is applicable and the special rate applies only to new connections in the month of September

To find out more information or to order your cloud license please email sales@smallbiz.net.auor call 1300130294.

New Features

– Clearing out old stock is now easier with the “Move to old stock” option. Available in supplier wide changes, please speak with support prior to using this option.

– Superannuation funds are now displayed on wage slips.

– Expanded averages report has been improved with additional display options. You can now view individual staff averages or the business as a whole over day, week & month.

– In marketing you can now remove clients from searches that have already been sent email marketing within a certain date or time.

– We are currently implementing Superstream for staff super payments, changes will be released shortly.

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IMPORTANT ANNOUNCEMENT REGARDING WINDOWS 10

As you may be aware Windows 10 has recently been released. As always with any new Windows release Smallbiz recommends not updating to this new version until it has been thoroughly tested by others (12 months advisable). If your current version of windows is working without issue then we highlyrecommend leaving it as is.

APPS FEEDBACK

We are currently working on an App for Smallbiz users and would love some suggestions as to what you would like to see included.

Please email your suggestions to sales@smallbiz.net.au