According to a dazzling number of technology predictions that single out the year 2020, it’s going to be to be one heck of a year. With the start of a new decade it’s time to reflect on what we achieved last year & look forwards as we prepare for 2020.
This month we have decided to offer some packages to help you make the most of your Smallbiz Software & grow your business with only a small investment.
The end of the year is almost upon us again and now is the perfect time to start planning, organising and scheduling your end of year marketing. Here are marketing some tips to help you make the most of the end of year rush…
1. Planning your service promotions:
Think about any special service offers you would like to offer over the next few months and plan for them now. Planning early will give you the time to carefully consider your promotion, organise additional signage or product needed for your offer and to also create a carefully considered marketing campaign for it.
2. Talk to your suppliers:
Your product suppliers will also be organising gift packs or product campaigns for the end of year. Be sure to ask your suppliers what they have planned and what marketing material they can provide to you to help you with promoting their product.
3. Promote your gift cards:
Gift cards are a gift that everyone loves to receive and are a great way to boost sales towards the end of the year. Ensure your gift cards match your branding and are presented beautifully. Team them up with products in a gift box to make an extra special Christmas gift. Encourage your staff to talk about gift vouchers with their clients and ensure you have them beautifully displayed at your reception area.
Promote online vouchers via your website, social media and email campaigns to ensure maximum exposure.
4. Create & Schedule:
Once you have your service & product promotions planned you can then create your marketing campaigns. Email marketing is a great way to expose your promotions and can be scheduled months in advance, early planning is an essential ingredient to a well thought out campaign, leaving the planning till your busy and rushed is not ideal.
SMS marketing can also be used for a more immediate result or last minute deal.
You can even schedule your facebook and social media posts months in advance once your campaign is planned and created.
5. Social media success:
Fill your social media with fun ideas… Once you have scheduled your promotions on Facebook/ Instagram etc cross promote with fun images, quotes and seasonal images. Ask your clients what their favourite product is in your salon or ask them what treatment they would most like to receive this Christmas… you could even run a competition in store for customers that answer this question… use their answers to promote services in your salon.
Ask your staff what their favourite lip colour is or what product can they not live without! Keeping it fun and engaging will ensure that when your more serious promotional posts go up your liker’s are already engaged with you and will be more likely to respond to the promotion.
If the end of year marketing is overwhelming to you and you would like some help then we are here to help. The Smallbiz team can help you plan, organize and execute your end of year marketing for maximum results. Call us on 1300 130 294 for more information.
Smallbiz are planning to run seminars in June & July 2016. We would like to encourage customers to register their interest.
The seminars will cover the appointment book & marketing plus other topics as requested by our users.
We will shortly be sending a survey out to everyone and encourage you to tell us what it is you would like to learn further about Smallbiz.
Sydney – June 14th 2016
Melbourne – June 20th 2016
Brisbane – June 27th 2016
Perth – July 25th 2016
Locations will be announced once numbers are confirmed however will be close to the city centre.
The cost of the seminar will be $195, however we are running an early bird special.
Early Bird Special
$99 per person for members that book “and pay” one (1) month, prior to the seminar date. (this will be strictly adhered to)
There will be a light lunch provided.
Please Note: This seminar will only run if we have sufficient numbers.
Please use the form below to register your interest.
Mothers Day is not far away and its now time to prepare your marketing campaign.
Here are some Mother’s Day campaign ideas:
- Bundling your services and retail product is a great way for clients to try something new. Eg Bundle a manicure & hand cream together at a reduced rate.
- Bundling a retail gift item with a service voucher is also a fantastic way to not only sell retail in the salon but have the customer come back and use their voucher on their next service. Ie Bundle a candle, hand cream and include a $20 complimentary service voucher.
- Offer a service for free that is normally an upsell. Ie Free Eyelash tint with every facial. Customers will be able to try something new and possibly rebook that upsell upon their next appointment.
- Provide a discount on Gift Vouchers leading up to Mothers Day. Ensure your vouchers are beautifully presented so they look more like a gift than a voucher.
Once you have decided on your specials and campaigns its now time to market them. Here are some simple ways:
- Send a text message using your Smallbiz software
- Send a professional looking email directly from your Smallbiz software.
- Use all of your online and social channels! Ie Facebook, Instagram, Twitter etc etc.
- Add the promotion to the blog on your website.
- Add signage in your salon displaying the promotion. Display signage in work stations and your front window as well as the front desk.
Let Smallbiz create your campaign!
- 30min Phone Meeting to discuss promotional ideas
- SMS Wording*
- Email Template*
- 3 Stock Photos
- Artwork for Facebook & Instagram Sharing
Promo Price $190.00 Value $285.00
*Smallbiz requires credits to send SMS and Email. If you do not have credits they will need to be purchased at an additional cost
Call 1300 130 294 or contact us via our contact page HERE
Keep the Customer!
Tips & Strategies
This week we have been sharing some tips & strategies on Customer Retention & how it can help grow your business.
Do you have customer retention strategies in place that work for your biz? We would love to hear about them…
Client retention is equally important to both salon owners and stylists…
Considering that it is less expensive to retain a client than to attract a new one. So if you are going to invest time, money and effort in attracting new clients, follow through with excellent customer service that will pay off in client retention. Run the Smallbiz client retention report today to see how your retention is performing…
First impressions last…
Listen to your client’s wants and needs. Communicate throughout the service to ensure that they are receiving what they want. Create a lasting impression with your clients by creating standards for your employees to follow.
Exceeding your client’s expectations on their first visit will make them excited to come back.
Know your Figures…
Keep track of all your figures by using your Smallbiz software, Run an expanded averages report, client retention report & a rebooking report. Keeping an eye on these figures is the key to growing your business and will help you identify which areas of your business need improvement.
Asking for Feedback…
Train your staff to ask for feedback when finalizing an appointment with a customer. Listen for words such as “excellent” “good” “okay” or “fine” and have your staffs trained with a script to ensure the client is satisfied with their service. A client should never leave your salon feeling underwhelmed. Follow up after the service via email with a Smallbiz customer survey form that can be returned via email in the privacy of the clients own home.
Set Retention Goals…
Create goals for each staff member and display benchmark reports to create healthy competition. Monitor and measure their performance regularly and reward them for great performance.
Your Smallbiz software package ensures all the reports you need for healthy customer retention are at your fingertips. For help accessing these reports in yours system call our support team on 1300 130 294 ext 4.
Would you like Smallbiz Salon Software in your business? Contact us today & get Smallbiz working for you!