Seminars – Mother’s Day – Windows 10 – Client Retention
Mothers Day is not far away and its now time to prepare your marketing campaign.
Here are some Mother’s Day campaign ideas:
- Bundling your services and retail product is a great way for clients to try something new. Eg Bundle a manicure & hand cream together at a reduced rate.
- Bundling a retail gift item with a service voucher is also a fantastic way to not only sell retail in the salon but have the customer come back and use their voucher on their next service. Ie Bundle a candle, hand cream and include a $20 complimentary service voucher.
- Offer a service for free that is normally an upsell. Ie Free Eyelash tint with every facial. Customers will be able to try something new and possibly rebook that upsell upon their next appointment.
- Provide a discount on Gift Vouchers leading up to Mothers Day. Ensure your vouchers are beautifully presented so they look more like a gift than a voucher.
Once you have decided on your specials and campaigns its now time to market them…
Smallbiz are planning to run seminars in June & July 2016. We would like to encourage customers to register their interest.The seminars will cover the appointment book & marketing plus other topics as requested by our users.
We will shortly be sending a survey out to everyone and encourage you to tell us what it is you would like to learn further about Smallbiz.
INCREASING YOUR CLIENT RETENTION
Client retention is equally important to both salon owners and stylists…
Considering that it is less expensive to retain a client than to attract a new one. If you are going to invest time, money and effort in attracting new clients, follow through with excellent customer service that will pay off in client retention. Run the Smallbiz client retention report today to see how your retention is performing…
IMPORTANT ANNOUNCEMENT REGARDING WINDOWS 10
As you may be aware Windows 10 has recently been released. As always with any new Windows release Smallbiz recommends not updating to this new version until it has been thoroughly tested by others (12 months advisable). If your current version of windows is working without issue then we highly recommend leaving it as is.