Mothers Day is not far away and its now time to prepare your marketing campaign.
Here are some Mother’s Day campaign ideas:
- Bundling your services and retail product is a great way for clients to try something new. Eg Bundle a manicure & hand cream together at a reduced rate.
- Bundling a retail gift item with a service voucher is also a fantastic way to not only sell retail in the salon but have the customer come back and use their voucher on their next service. Ie Bundle a candle, hand cream and include a $20 complimentary service voucher.
- Offer a service for free that is normally an upsell. Ie Free Eyelash tint with every facial. Customers will be able to try something new and possibly rebook that upsell upon their next appointment.
- Provide a discount on Gift Vouchers leading up to Mothers Day. Ensure your vouchers are beautifully presented so they look more like a gift than a voucher.
Once you have decided on your specials and campaigns its now time to market them. Here are some simple ways:
- Send a text message using your Smallbiz software
- Send a professional looking email directly from your Smallbiz software.
- Use all of your online and social channels! Ie Facebook, Instagram, Twitter etc etc.
- Add the promotion to the blog on your website.
- Add signage in your salon displaying the promotion. Display signage in work stations and your front window as well as the front desk.
Let Smallbiz create your campaign!
- 30min Phone Meeting to discuss promotional ideas
- SMS Wording*
- Email Template*
- 3 Stock Photos
- Artwork for Facebook & Instagram Sharing
Promo Price $190.00 Value $285.00
*Smallbiz requires credits to send SMS and Email. If you do not have credits they will need to be purchased at an additional cost