Smallbiz Autumn Newsletter 2016

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Seminars – Mother’s Day – Windows 10 – Client Retention

MOTHER’S DAY MARKETING

Mothers Day is not far away and its now time to prepare your marketing campaign.

Here are some Mother’s Day campaign ideas:

  • Bundling your services and retail product is a great way for clients to try something new. Eg Bundle a manicure & hand cream together at a reduced rate.
  • Bundling a retail gift item with a service voucher is also a fantastic way to not only sell retail in the salon but have the customer come back and use their voucher on their next service. Ie Bundle a candle, hand cream and include a $20 complimentary service voucher.
  • Offer a service for free that is normally an upsell. Ie Free Eyelash tint with every facial. Customers will be able to try something new and possibly rebook that upsell upon their next appointment.
  • Provide a discount on Gift Vouchers leading up to Mothers Day. Ensure your vouchers are beautifully presented so they look more like a gift than a voucher.

Once you have decided on your specials and campaigns its now time to market them…

Read more on our website >

 

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SMALLBIZ SEMINARS

Smallbiz are planning to run seminars in June & July 2016. We would like to encourage customers to register their interest.The seminars will cover the appointment book & marketing plus other topics as requested by our users.

We will shortly be sending a survey out to everyone and encourage you to tell us what it is you would like to learn further about Smallbiz.

Please see our website for Dates & to register your interest >

INCREASING YOUR CLIENT RETENTION

Client retention is equally important to both salon owners and stylists…

Considering that it is less expensive to retain a client than to attract a new one. If you are going to invest time, money and effort in attracting new clients, follow through with excellent customer service that will pay off in client retention. Run the Smallbiz client retention report today to see how your retention is performing…

Read more on our website >

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IMPORTANT ANNOUNCEMENT REGARDING WINDOWS 10

As you may be aware Windows 10 has recently been released. As always with any new Windows release Smallbiz recommends not updating to this new version until it has been thoroughly tested by others (12 months advisable). If your current version of windows is working without issue then we highly recommend leaving it as is.

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2016 Smallbiz Seminars

Smallbiz are planning to run seminars in June & July 2016. We would like to encourage customers to register their interest.

The seminars will cover the appointment book & marketing plus other topics as requested by our users.

We will shortly be sending a survey out to everyone and encourage you to tell us what it is you would like to learn further about Smallbiz.

Dates:

Sydney – June 14th 2016
Melbourne – June 20th 2016
Brisbane – June 27th 2016
Perth – July 25th 2016

Locations will be announced once numbers are confirmed however will be close to the city centre.

Cost:

The cost of the seminar will be $195, however we are running an early bird special.

Early Bird Special

$99 per person for members that book “and pay” one (1) month, prior to the seminar date. (this will be strictly adhered to)

There will be a light lunch provided.

Please Note: This seminar will only run if we have sufficient numbers.

Please use the form below to register your interest.

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Mother’s Day Marketing

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Mothers Day is not far away and its now time to prepare your marketing campaign.

Here are some Mother’s Day campaign ideas:

  • Bundling your services and retail product is a great way for clients to try something new. Eg Bundle a manicure & hand cream together at a reduced rate.
  • Bundling a retail gift item with a service voucher is also a fantastic way to not only sell retail in the salon but have the customer come back and use their voucher on their next service. Ie Bundle a candle, hand cream and include a $20 complimentary service voucher.
  • Offer a service for free that is normally an upsell. Ie Free Eyelash tint with every facial. Customers will be able to try something new and possibly rebook that upsell upon their next appointment.
  • Provide a discount on Gift Vouchers leading up to Mothers Day. Ensure your vouchers are beautifully presented so they look more like a gift than a voucher.

Once you have decided on your specials and campaigns its now time to market them. Here are some simple ways:

  • Send a text message using your Smallbiz software
  • Send a professional looking email directly from your Smallbiz software.
  • Use all of your online and social channels! Ie Facebook, Instagram, Twitter etc etc.
  • Add the promotion to the blog on your website.
  • Add signage in your salon displaying the promotion. Display signage in work stations and your front window as well as the front desk.

Let Smallbiz create your campaign!

Package includes:

  • 30min Phone Meeting to discuss promotional ideas
  • SMS Wording*
  • Email Template*
  • 3 Stock Photos
  • Artwork for Facebook & Instagram Sharing
Promo Price $190.00 Value $285.00

*Smallbiz requires credits to send SMS and Email. If you do not have credits they will need to be purchased at an additional cost

Call 1300 130 294 or contact us via our contact page HERE